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About Me
I’m Arooj, a Yorkshire born Pakistani lass…
who has a love and passion for all things food. As a home baker and cook, I always get asked what I prefer more, baking or cooking? My response has always been and will always be….Eating! Food makes me incredibly happy, on a quest to ensure lifetime happiness, I decided to teach myself how to bake and cook at a young age.
Recipes
Chicken Puff Pastry Pizza, Upcycling left over chicken
Cheese Omelette
Creamy Hot Chocolate Recipe
Green Chutney / Yogurt Chutney/ Mint Sauce
Green Chutney / Yogurt Chutney/ Mint Sauce
Work with me

“Keylink is the one-stop shop for everyone working with chocolate. We supply premium quality chocolates and ingredients as well as moulds, packaging and equipment for chocolatiers, bakers, chefs and the catering industry. We only work with partners who already use and love Keylink products. Rooji helped us by showcasing some of our most popular chocolates to her loyal following, helping us reach new audiences. As a direct result of this partnership our following increased by 22% over a week. The key for us was that these followers were real, genuine people we could then go on to engage with and help. Rooji went above and beyond the brief, demonstrating our products on her Instagram Stories with authentic enthusiasm. This sincere approach suited our marketing ethics perfectly, and we feel got us the best possible return on our investment”
Keylink Ltd
Anna Clayton-Social Media Manager

“I am a business coach and mentor; I help Muslim women entrepreneurs work with intention to fulfil their God given purpose through their business. Rooji the Foodie (RTF) has been integral to my expansion to a UK audience. She has helped me build authority as a coach to Muslim women entrepreneurs in UK, which has led to thousands of dollars in sales (estimate at least $5k USD) of my membership program and workshops. I notice an increase in followers with every tag from RTF of up to 1000 followers. In my experience with collaborations and Instagram influencers, RTF has by far been my most profitable and easiest partnership. She’s smart, intuitive and understands your ideal client before she starts selling. She sells with passion and authenticity that attracts not just any buyer, but your Ideal Customer. She has built up a loyal following that trust her and her recommendations, as they should, because she stays true to what she believes in”
Salam Sudduf, Intention Membership
Sudduf Wyne – Business Coach and Mentor

“LissieLou produce a wide range of high-quality cake preparation and decorative products including cake toppers, scrapers and stencils, aimed at home and professional bakers. Rooji has not only been an inspiration to us but also to the industry, she has such a loving and passionate nature that it truly has been a pleasure to work with her over the years. She is always bringing new ideas to the table (with her even creating her very own line of LissieLou Brand Ambassador Cake Stencils). We always see an increase in followers, engagement, and purchases when Rooji promotes our products. Her advocacy towards our Metal Style 0 Cake Scraper is why today it is still one of our best-selling items. Working with Rooji is a true breath of fresh air and we hope to continue this long into the future”
LissieLou
Henry Scott – Co-Founder
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