Bakes, Branding and Business with Rooji & Samara

Bakes, Branding and Business

with Rooji & Samara

📅 When: Wednesday 20th August 2025
⏰ Time: 1pm until 6pm
💰 Price: £149 Early Bird offer (expires 13/08/25) and £169 thereafter
📍 Lake House, Blackmoorfoot, Linthwaite, Huddersfield, HD7 5TR

** Light refreshments and bakes by Rooji are inclusive **

You’ve got skills in the kitchen, you’ve mastered your recipes, your offering brings joy to people, but you’re struggling to grow a sustainable business. Deep down, you know your business has more potential. There’s a business-woman / business-man in you waiting to be unleashed – but you just don’t know how to move things forward.

This is where our Half-Day Intensive: “Side Hustle to Signature Brand” comes in!

A step-by-step 5-hour workshop designed for women who are ready to build a stronger food brand and sharpen their business skills. If you’re already selling cakes, bakes or treats and you’re ready to transform that quiet hustle into a recognisable, profitable brand; then you need to be in this room!

Whether you’ve been selling cakes for 6 months or 6 years, this is for you if you’re ready to stop winging it and start building a brand with structure, style, and intentionality

What has held you back?
Can you relate to any of these challenges?

You’re not short on talent. Your work speaks for itself. But when it comes to showing up for your business, that’s where things start to wobble.
You may feel awkward on camera (or want to avoid it altogether) but you’re unsure how to create content that actually works for your business. Your posts get likes (mostly from fellow bakers) but they don’t always convert into paid orders.
Maybe you’re low on energy or confidence when it’s time to promote yourself. You want to grow, but how do you reach new customers when it feels like you’ve already exhausted your friends, family and existing customer base?
Marketing advice online can feel like it’s made for someone else. Someone with more time, fewer commitments, or a completely different lifestyle. And when you try to apply it? It either overwhelms you or just doesn’t feel aligned. No wonder motivation fizzles out.
And pricing? That’s a whole storm of its own. You’re trying to charge fairly for your skill and effort whilst still trying to make a profit, but part of you still fears losing customers; especially when some people love to compare your work to “cheaper” options
On top of all that, the pressure to keep up on every platform is draining. You’re posting without a clear brand or identity, and it leaves your business looking scattered or sorry to say …. forgettable.
Finally — and this one’s a biggie — you might be stuck in the modesty vs. marketing trap. You know your results speak for themselves, but something holds you back from sharing. Maybe you’ve held off on posting testimonials because you don’t want to seem arrogant. Or you’ve downplayed your wins out of fear of being judged, envied, or misunderstood. It’s that awkward tension between wanting to grow… and not wanting to look like you’re showing off. But the truth is: sharing your work with authenticity isn’t prideful, it’s powerful. Especially when it helps the right people find you.

If you can relate to any or all of the above, then keeping reading ….

After our half day intensive workshop, you’ll walk away with the tools, clarity, and confidence to step into your business fully and finally build a brand that’s both profitable and true to you
And, by the end of the event, you won’t just have ideas, you’ll have what you need to build a structured plan that’s built around the five core areas that matter most.

Together, we’ll cover how to:

✅ Understand who your ideal customer really is and what motivates their buying decisions

✅ Build a unique brand voice and style that feels true to you and stands out amongst the noise

✅ Create social media posts and delicious captions that convert followers into customers – even if your tech-skills need a polish

✅ Develop pricing methods that ensure your business is profitable without undervaluing your time, skillset and costs. We’re done with the hobby-hustle session; it’s time to level-up

✅ Use simple marketing tools and routines that keep you consistently visible – without overwhelm or perfectionism

Event format
You’ll be welcomed into the idyllic setting of the Lake House (on the outskirts of Huddersfield), with a warm welcome and a refreshing drink. Thereafter we’ll kick off the event with an icebreaker, so you feel comfortable enough to network without the awkwardness! There will be an opportunity to informally chat and connect with others during this time so you can build connections and contacts with others in your field. Your hosts will then guide you through the training programme. We encourage you to immerse yourself in the learning so ensure you bring notebooks or laptops with you to ensure you cement your learning. During a short break, you’ll get to enjoy Rooji’s homemade bakes and chai (or coffee if you’re more team Samara). We’ll then complete the remainder of the workshop before finishing with a Q&A session with Rooji and Samara. You won’t be heading home empty handed, you’ll not only leave equipped with all the knowledge we’ve shared with you but you’ll also be heading home with a £10 voucher from Top End Creations & £10 worth of custom stickers from Khushi Favours!!! That’s a £20 saving for you!

About Your Hosts

Rooji The Foodie

Rooji has years of hands-on experience in building a soulful and recognisable food brand. Rooji combines storytelling, marketing insight and an understanding of the food industry to guide others in making their side hustles sustainable and profitable.

Samara Michael

Samara has built several thriving businesses from scratch and is widely recognised for her expertise in copywriting, marketing and sales. She also owns Lake House, which she runs as a beautiful holiday let alongside her work as a business coach and consultant.

Social media:

Please note we will be filming content throughout the day to use on social media – if you do not wish to be filmed you will be provided a lanyard to wear on the day to help us identify you and ensure you’re not featured on social media

Refunds & Cancellations

This event has been thoughtfully curated, as such once purchased, tickets cannot be refunded for any reason, including but not limited to changes in plans, scheduling conflicts, or unforeseen circumstances. We encourage attendees to carefully consider their availability before making a purchase.

In the event of unexpected circumstances preventing attendance, we may offer options such as ticket transfers to another individual subject to approval. Please email info@roojithefoodie.com to discuss your ticket purchase.

Whataspp: We will use our Whatsapp group to send out comms in relation to the event, a link for the group will be included in your sign up e-mail

Further instructions: Will be sent to participants via email before the event. Please ensure you check your junk mail in case the confirmation email has been redirected.

Disclaimer: Please note that the organisers have the right to cancel the event should minimum sign-ups not be reached. In such circumstances a full refund will be issued.