Online Course
Course / Course Detail
Pricing Your Food Products
Rooji
Instructor
Samara
Instructor
Home
Business
Description
This module takes you back to basics and shows you how to price your products properly so your business is financially sound from the very beginning. As food business owners, it is very easy to guess pricing, copy competitors or lower prices just to secure a sale. While this may feel like progress at first, over time it creates a cycle where you are working more and earning less.
We break down the true cost of your products in a simple and practical way, including ingredients, packaging and the less obvious costs that are often missed but directly impact your profit. We also address one of the most overlooked areas in early-stage business — paying yourself. You will learn a simple but powerful approach to ensure you are not just covering costs, but also building profit into your business.
What Will You Learn?
You will learn how to:
- Understand the difference between variable and fixed costs
- Learn how to calculate the true cost of your products
- Recognise hidden costs that are often missed in pricing
- Understand how to pay yourself properly and sustainably
- Learn how to build in profit with confidence
- Avoid common pricing mistakes that lead to low margins and burnout
Learning Outcomes
Understand the difference between variable and fixed costs
Learn how to calculate the true cost of your products
Recognise hidden costs that are often missed in pricing
Understand how to pay yourself properly and sustainably
Learn how to build in profit with confidence
Avoid common pricing mistakes that lead to low margins and burnout
Resources
Rooji’s Pricing Template with In-Built Formulas
How to Handle Pricing Objections