Welcome to Rooji's
world of food
I’m Arooj, a Yorkshire born Pakistani lass…
Who has a love and passion for all things food. As a home baker and cook, I always get what I prefer more, baking or cooking? My response has always been and will always be….. EATING! Food makes me incredibly happy, on a quest to ensure lifetime happiness, I decided to teach myself how to bake and cook at a young age.
When I first started sharing food pictures on social media, I received a lot of requests to share my recipes. I’d frequently find myself texting someone or e-mailing them across & after a while, it got tiring! This is the point at which I decided to accumulate all of them in to one platform and RoojiTheFoodie was born.
Over the years I’ve tried to find my niche in the food world and really focus on what value I want to offer. Truth be told, I just want to bring fun and joy in to your kitchens, I want you to learn from the mistakes I made so that you can make perfect recipes every, single, time.
My social media family have particularly taken a liking to what’s often described as my “strong Yorkshire accent” As such, they’ve helped me coin a few phrases which are now synonymous with this Yorkshire baker, namely;
That’s gooey brownies and fluffy cakes for those of you who aren’t fluent in Yorkshire.
Come and join me on my journey to spread happiness, via the love language of food!